I build research systems that help organizations turn human complexity into product strategy, operational clarity and measurable business outcomes.

Selected Work

Turning Customer Conversations Into Organizational Change

The data showed conversion was falling. It couldn't explain why. This research initiative found the answer and moved the needle from 3.2% to 7.4%.

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How Research Helped Restore Trust in Evolve’s Pricing System

Owners didn’t fear discounts, they feared losing control. This research reframed Evolve’s pricing strategy and helped drive $3.8M above target stayed booking value.

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Operationalizing Customer Journey Research to Drive Conversion Recovery

Research reports weren’t changing behavior. I built a VOC program that brought real users directly into roadmap, leadership and product conversations.

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Testimonials

  • “Your diligence and dedication shines through everything you do with our teams, getting us all ever closer to the customer experience, point of view, and helping us build what's most valuable!”

    — Giselle Rahn
    Sr. Director of Marketing & Experience Design at Evolve

  • “Juli has a gift for making the customer real to the people who need to hear it. She designed an interactive session that walked our executive team through one customer's actual experience, allowing leaders to feel the friction firsthand. That instinct also showed up in the insights reports she built for executive business reviews, translating messy signals into clear stories leadership could act on.”

    — Paul Tischler Ward
    Former Manager · Now Client Success + Retention Leader at Grow Therapy

  • “Juli brings strong customer context into her work and is thoughtful about turning complex owner feedback into insights teams can use. Her synthesis reflects care, depth, and an understanding of nuance, and partners trust the rigor behind her findings.”

    —Beth Phillips, Former Manager • 2025 Performance Review

  • “Juli, I am consistently impressed by your ability to lead well structured and empathetic interviews that elicit meaningful information from customers while making them feel more heard than ever. Thank you for demonstrating research excellence!”

    — Arun Nagarajan
    Chief Product & Technology Officer at Evolve

  • “Juli brings a rigorous, user-centered focus to her work and consistently bridges the gap between research and design strategy. As a product designer, I appreciated her thoughtful advocacy for user needs, thorough research, and ability to translate complex data into clear, actionable recommendations. She’s also highly collaborative and proactive, helping teams move quickly from insight to iteration.”

    — Christopher Vecchio
    Product Designer at Evolve

  • “Juli is a really great collaborator. She is always excited to jump in and help out when needs arise and also to proactively share relevant information with our project team. She comes to projects well prepared and with good ideas”

    — Anonymous Peer
    2025 Performance Review

  • “You’re a powerhouse on the UX Research and insights side. Your research work on Custom Minimum Rates and Owner Cancellations was a huge part of MVP success.”

    — Anonymous Peer
    2025 Performance Review